Run the campaign, optimize, rinse and repeat: Don’t forget to review and adjust things as you go set-it-and-forget-it is dangerous campaign planning.įor those that you know their work well enough, consider leaving recommendations for them on their LinkedIn profile they will take note and are likely to return the favor in some way down the road.Īnother way to spread some goodwill is to endorse skills on people’s profiles. Lead scoring: Do you know the difference between an MQL and a SQL? At what level of engagement (higher lead score) will you choose to manually contact people (after your marketing automation has nurtured and warmed them up)? Set campaign goals: What metrics are you going to track and what are your current baseline starting points? Over what timeframe do you expect to improve each of those, and by how much? Then ensure you are using the right keywords to make sure you are found when people are searching LinkedIn.ĭefine your target personas: This will determine what demographic and psychographic markers you target and what you exclude.ĭefine your USP: If you don’t know what really sets your company’s products/services apart from others, your message will sound like everyone else’s.
Profile setup and optimization: This one may seem obvious, but take time to think about your prospects viewing your profile (personal and company) and make sure you include WIIFT.
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